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Three major categories are conjunto, orchestra/orquesta, and modern. Tejano has various categories of music and bands. Selena, known as 'Queen of Tejano Music', became the first female Tejano artist to win a Grammy and her Ven Conmigo became the first Tejano album by a female artist to be certified gold. In the wake of her murder, Selena's music received attention from a mainstream American audience as well. Electronic instruments and synthesizers increasingly dominated the sound, and Tejano music increasingly appealed to bilingual country and rock fans. With extensive touring from as early as 1988, they eventually opened the doors for such artists as Selena, Emilio Navaira, Jay Perez, and Mazz.

La Mafia combined a pop beat to the popular Mexican cumbia and achieved success never before seen in the Tejano industry, becoming the first Tejano artist to sell over one million albums with Estas Tocando Fuego in 1992. As the 1990s dawned, La Mafia, already holding over a dozen Tejano Music Awards, originated a new Tejano style later to become a Tejano standard. La Onda popularity continued to surge in the early to mid-1980s with the fusion progression of Tejano music coming to the forefront regionally with Tejano ballads like Espejismo's hit 'Somos Los Dos', written and sung by McAllen native Rudy Valdez, and La Sombra with their Tex-Mex English and Spanish brand of Tejano.