However, the ad has not gone down well with the netizens and has drawn a lot of flak on social media and the hashtag #BoycottManyavar has been trending on Twitter. SCREENXX Awards 2021 - Digital Video Content and OTT Platform, Last Date for nomination extended - Thursday, SeptemENTRIES OPEN
She makes a choice on her wedding day to rethink rituals, stating what Kanyadaan means in modern times, making it more equal and progressive for her present and future generations.” In its press note, the brand elaborated on the thought, stating, “Through the film, Mohey’s brand ambassador Alia Bhatt questions the conventional beliefs that require a daughter to conform to being ‘given away’ at her wedding.
There is a lot of glamour quotient in the Manyavar collection including all kinds of marriage accessories like Jutti, Turban (Safa), Brooch, garland etc.There’s a scene towards the end of that iconic buddy film, ‘Dil Chahta Hai’, when Akshaye Khanna’s Sid tells Aamir Khan’s Aakash, “Tu nahin badlega”, to which Aakash replies, “Perfection ko improve karna mushkil hota hai!” Well, not all deeply-rooted customs and traditions of the country are perfect, but there are some territories that brands may do best to steer away from.įor Mohey, the bridal wear brand from the house of Manyavar, the concept must have looked good on paper – promote women empowerment and give a more gender-sensitive touch to the age old tradition of ‘Kanyandaan’ in Hindu weddings and instead bring in ‘Kanyamaan’ in its latest ad featuring recently appointed brand ambassador Alia Bhatt. Mohey is designed for the Indian woman who wants to stand out at a gathering, look attractive and unique. From casual tunics to bridal lehengas, gowns and silks Mohey celebrates the beauty of women’s couture. The collection includes outfits for various occasions. Touted as the biggest wedding of its kind, Manyavar Mohey is a range of celebration wear in bright hues created using Ethnic Raw Silk, Elegant Georgette, Royal Brocade, Delicate Net and Chiffons. Very soon we are going to have the grand launch of this store with the presence of its brand ambassadors Virat Kohli and Aushka Sharma for strengthening the marriage vows.” We are happy to bring the Manyavar Mohey spirit to Odisha. So, we thought Manyavar Mohey is the best choice of every bride and groom to reminiscence their special moment forever. Jugal Agarwal, Franchisee and showroom owner said “After successful business in the retail sector with exclusive mens’ wear showroom Alishan in Bhubaneswar, we envisioned to foray into marriage segment to cater to the need of people of Odisha for their wedding fashion during the wedding season.
Jugal Agarwal, Manyavar Mohey franchisee and showroom owner of Alishan and represented by other dignitaries. Manyavar, which is known for its lavish Wedding Wear besides its signature Ethnic Wear, Party Wear and Accessories for men, has now forayed into the women’s couture with equal pomp and splendor with Manyavar Mohey. The new dazzling store located 621, Saheed Nagar is the 1st store of Manyavar Mohey brand in the state of Odisha. Bhubaneswar: Manyavar, India’s foremost ethnic wear brand for men launched Manyavar Mohey, a new store that celebrates men’s and women’s ethnic wear in Odisha.
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